Posted On 01 Feb 2018
Why Do You Need a Website?
Does everyone keep telling you that you need to get a website for your business? Are employees, family or even customers trying to convince you it’s time to get with the times? Perhaps a little information will help you decide if a shiny new website is something that will do your business any good.
Get More Customers
Over 2.4 billion plus people visit websites on the internet every day and 90% of them make purchases, contact businesses and research information every year. Businesses without a website are missing a huge potential customer base in the internet age. A well–built website increases your site’s visibility to search engines people use to find the goods and services you sell. If you don’t have a website, you are sending your customers to competitors who do.
Build Street Cred
Everyone from banks making business loans to your oldest customers what to know if you have a website. The value of your business can hinge on whether your website looks professional or not. A well-structured website fosters instant credibility. Perception is everything in commerce and first impressions are important. Being available and contactable makes you more credible in the eyes of everyone.
Show Your Pride
A website is a great place to show the public what you are proud of about your business. What do you do better than anyone else? Tell everyone about it and bring in new clients.
Be Open 24/7
You aren’t open all the time, but the internet never closes. It can answer customer questions while you sleep and even sell them stuff while you sleep. Try hiring a 3rd shift staffer to get an ROI like you will get from an internet presence.
Customers like to know what’s going on. A blog or news feed on your site keeps your customers updated on what’s going on so they can take advantage of new products, services, specials events or whatever you have going on.
The big guys all have websites. With a well-designed web presence, your small business looks no different from a big business. You can give better service than a big box, you just need to show it. In fact, small local businesses can rank higher in Google searches thanks to Google’s localization algorithms. LocalVox reports: “70 percent of U.S. households now use the Internet when shopping locally for products and services.” So, they’re looking for you. Be there so they can find you.
Do you use brochures, flyers or mailers to get your service or product information out to your customers? Businesses can spend thousands of dollars a year with very little return on the investment. Most of that printing goes into the trash without so much as a glance. With a website, you can collect electronic contact info on your clients and attract new clients 24 hours a day, creating a targeted list of people who want to hear from you: no printing fees, no postage, no fuss. Once it is up and running, a website is very inexpensive to keep up and is always fresh and up-to-date.
Do you need a website? It is difficult to argue against a web presence in today’s market. Whether or not a business operates an electronic storefront, potential customers look to the internet to find the information they need to decide where they will spend their money. Get started today.